I gather people from tech, design, and business to build meaningful products.

Okay…

there are many more people involved on creating and developing a really good product: investors, higher level managers, fans, affiliates, governments, and of course… customers.

To align all these parties towards a common goal, it’s necessary to

• make clear the intention and context;
• match the company’s mission and values; and
• understand how the product really helps customers reach their desires.

On the day-to-day side, we have to mix agile management with a modern tech stack to live a delightful workflow. We need to play with rhythm, inspire autonomy, actively listen, and manage with respect and joy.

Into this dynamic scenaruim, it all happens while embracing risks, testing, learning, and testing again.

Building the paths to bring all these people and ideas together is what excites me!

If you want to better understand the academic and professional journey that built my thinking, i invite you to take a look below 👇

Microfinance, Corporate Finance, and Economic Development were the topics that interested me the most. The economics degree at FGV gave me the lens I daily use to interpret the relationships between people, systems, and societies.

What a school! There I took my brazilian financial markets certifications and started to enter into the world of personal finance. The focus there was on investments, but then I discovered that the universe of finance went far beyond that.

I have a small stake in this credit marketplace I helped to found, and where I worked from 2016 to 2021. There, I was responsible for conceiving and implementing the financial education strategy, leading the YouTube channel and SEO-related projects. I learned a lot about credit, adding to the economic and investment perspective I already had.

Like any startup partner, tasks were diverse and phases change quickly, so in addition to the functions related to financial education, I also did market researches, investor pitches… and even started programming in HTML, CSS, PHP, and JS to modify WordPress, which helps explain where I am now:

Current Projects

I love coding and tech since always: I’m that 90’s boy who started in tech trying to fix the family Personal Computer. At around 16, I made the website for my mother’s decor business (The site was terrible, but I love telling this story).

Throughout the last 8 years, I’ve learned a lot about programming, web development, marketing, and SEO (search engine optimization).

I believe the best way to learn is by practicing and, when possible, teaching. Therefore, it’s only natural that the projects below have been born:

I made this site to summarize all my knowledge about Personal Finance. So, when someone asks me about how to deal with money, I usually can send a link. When I learn or organize something about the subject, I put it there. Will I turn this site into a book in the future? It’s a plan… but I want to write more findings before make this move.

My playground for web development, marketing and automations. Under this brand, I record courses, make products, condense and organize my knowledge about these subjects. Here I can test technologies, tools, and concepts. It’s great to create a digital environment to call your own (and I strongly recommend that you do the same).

“Personal Life” (if this is a thing we can draw a line)

I love travel, music, and carnival. If we are on a cheap talk time, I’ll probably be babbling about how wonderful is the carnival parade I play the drums at. Or about the new Foo Fighters album. Or roadtripping by 20 days.

Did I mention that I play drums in the best carnival bloco in Rio?

Come on and say hello! 📣

(I really answer the messages from here)